marketing Sri Langka

It had been more than 1 month since our team was in Sri Langka doing its marketing show. On his return from Sri Langka and in the brief, things appear to be extra exciting and promising. The team was making instant MOU to cater for the "demand" from the customers in Sri Langka.

They were talking about 100 students in Jan 2012, and the implementing team was getting worried about meeting the demands.

Now that it has been more than one month has passed, the mode is getting more realistic.

May be there will not be any student after all.

The the marketing team is getting worried, where is the students?

Why worry, let us try Bangladesh.

So a team of 4 was sent on Friday 9, and back on Monday 12. Mission, to get students from Bangladesh. Are we ready for them? The answer is likely to be no.

Getting a student is a long term effort. I dont thinh you can get the student by a short 2 or 3 nights efforts. There dont seem to be any plan for marketing, it is like operating decision were made based on the gut feeling.

Ideally, there should be a marketing research to identify potential market, forecast the demand and the competitors and draw the marketing plan.