A team of 4 marketing went on Friday 9 Dec and returned on 12 Dec. Our partner in Bangladesh had made the arrangement to advertise for the potential students, so our team is set to conduct the written assessments and interview.
The result is frustrating. There were 40 responds and out of which only 10 came for the assessment.
It was a trying experiences. We were stretching our head trying to find out the reasons for the low performance. "Why was it so?". Talking to those who came, we can only suggest some of the reasons:
a. Possibly we had wrongly target the wrong segment. The poor population are definitely unable to effort it. So we target the rich population. However it seem that the rich are mainly business men, and as far as they are concerned, their children will inherit the business, so they are trained in business related studies, and not aircraft maintenance.
b. we may be in a hurry, we are not even sure of the school calender, and when the selection of course of study are made.
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