Recruitment Drive

aircraft maintenance license

Most of the aviation school survive on the fees from the students.Various methods were used to get students to sign in for the course.The school I am work is offering courses leading to 'Licensed aircraft engineer' in Cat B1.1 and B1.3.  The following marketing drives were used...

a. newspaper advertisement - This can be the most effective method of getting the new students. The timing is critical, and our experience shows that the best result is obtained when the ads was made 2 weeks after the release of the result.

b. Trade fare - we had some not-so-encouraging experience. In one case, the management sent 4 persons for the fare, and the result is zero. It is good to be an awareness drive to introduce the company to the public.

c. Web, blogs and facebook - This is certainly the way of the younger generation. They tend to rely on the web and "google" for the information.

Last Saturday we had a marathon of interview, for the new intakes of students.We want to make sure that we select the correct students. The effect of getting a wrong group can be negative for the school. From experience, we can forecast the students ability to complete the course. We dont want to get students that will bring down the name of the school, as the selection is often based on trust. The trust is built with good students performance.