Establishing a Web Presence

Internet is becoming the norm to search for information. If I want to know where to study to become aircraft engineer, I will use Google to look for information.

Let assume some of the common terms used by searchers...e.g

a. 147 school - there are 2400 people searching for it every month.

b. EASA part 66 - there are 5000 global search

c. aircraft engineer - there are 110,000 people searching for it and 4000 are Malaysian.

Let us see, who will they see on Google search..

a. 147 school- On first page, there was none of the 5 established school. What we had were some of the local forum.

b. EASA part 66 - There were two schools appear, MIAT and MATA

c. Aircraft engineer - Nilai College appears on the google second page.

Importance of web presence

There are a couple of reasons to have the web presence. First, depending on the type of business you are, it is to get the sale, or the customers. There are special techniques used to make it easier to create sale. It is basically requires us to guide and enable the customer create the purchase. You be surprise on the absence of the information to make the decision. Just put yourself in the shoe of the student who are interested to pursue the course, and check for the issues.

The other reasons for web presence is to create the credibility. Without looking at the physical establishment, the web page is the nearest to real life. This may require some investment.

Common Mistakes

It is probably the common mistake of the company to publish the web page with the mind set of satisfying the company or the management. It is not difficult to see why, the web design was contracted out and the web master need to satisfy the company to get the payment.

The web pages is best written with the customers in mind, if we are giving reasons why the students should choose us, the it has to be viewed from the students perspective.