Going International Marketing

My school is pushing to create a niche in international market. Up to-date, much time, effort and money had been spent but there is yet to receive any indication of students coming to sign in.

What can be wrong?, or is it a matter of time, that they will be coming soon?. There were some successful model, not exactly in aviation training, but in education line. You may have heard of Lim Kok Weng College, that had established itself in creative technology and had won a number of international awards.

It appears that the logical way forwards is by establish oneself as as a quality company in term of products delivery. This is easier said than done, as I had experienced organisation that produces excellent products but unable to support itself financially. I was in an airline that pride itself to have the word's best cabin crew, and is training school produces the well sought after aircraft engineers. However financially the airline had to be rescued a couple of times.

For an aviation school producing aircraft engineer, what does it take to be successful, internationally?. It would say, there are three core things that need to be done...

1. Build up product quality.

2. Market it rationally

3. Be customer focused.

The three elements will be discussed separately in the next posting