Tuesday, March 6, 2012

Marketing to Search and Rescue

Today I am at the school to welcome our potential customer, The S and R Department.

The S and R is part of the government agency responsible to provide air-lift services to the stressed citizens, such as those involved with serious accident, missing in the sea and so forth. Currently the S and R has 6 helicopter, four of which is the Augusta. They are looking for a suitable training organisation to train their team of maintenance personnel.

Being a government agency with a different core competencies, S and R is not well positioned to handle aviation matters. Their inability was shown when their students failed to complete the pilot training and the maintenance training courses. They had sent a group of youngsters to be trained as pilot for their helicopters. Unfortunately, the school closed down before they complete their license. The same same happened to their maintenance trainees, when the school decided to change the curriculum to meet the education's university's requirements.

Based on their experience, it was understandable why the management of S and R was very critical with our school. Various questions were being asked, some of which are out of normal expectation.

The need to conduct a new category of course is causing slight apprehension as the total student was in the range of 3 to 4 only. It will not be cost effective to hire new staff to start the new course B1-3.

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