Friday, November 25, 2011

Building School Strategy

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If the aviation school is part of a bigger organisation, like a university, or an airline, it is important to build the school strategies based on the strategies of the parent's organisation.

The easiest way to show the alignment is by putting the strategies in a triangular presentation above. You can have more than one strategies. The thinking should be... the parent's company is pursuing the strategy of ..e.g...customers satisfaction through premier services,... this will require the staff to be... e.g service oriented....

The above diagram gives the linear flow of the thought. It always start on the left with the "WISH" or commonly termed the "VISION", the organisation will be .... e.g the number 1 school in the country. The objectives, normally about 4 or 5, are the path towards attaining the vision. Such as:
a.To have the biggest student population.
b. At least the second best in term of student performance.
c. The students to be the preferred employees by the industry.
d. Have competent and satisfied staff.
e. Financial Independant

The above was the vision of a department within an airline. If you are operating a private organisation for business, the vision may be different taking into consideration of the need to make profit.

Profitability is normally accidental, as when the processes and other objectives fall snugly in place, the money will flow in.

Upon establishing the vision, this visioning model, requires the crafting of the mission followed by the objectives. The mission is something you want to do me achieve the vision. It is about what the organisation does. It you are a school, the natural activity is education or training.

The objectives are the target you want to achieve in implementing the mission. The objectives will help the organisation to focus. At least everyone knows that these are the target you want to achieve.

If you are operating an independent training organisation may be you like to consider the mentioned objectives...
a.To have the biggest student population.
b. At least the second best in term of student performance.
c. The students to be the preferred employees by the industry.
d. Have competent and satisfied staff.
e. Financial Independant
What is critical is the weightage,out of the above five which is the most important that you want to target first.
Please take note that the above objectives may not be mutually supporting. Striving for financial independent may postpone the other target such as preferred employees.


Competition is always of concern in the free capitalist economy. Even in country practicing guided or semi-central controlled economy like Malaysia, the competition has to be added to the calculation.
Just as a note.. the guided economy is normally characterized by the GDP that is highly driven by public sectors or government linked Companies.

The subsequent learning strategies is to replaced by delivery strategies. It is the middle level strategy to an organisation.






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